Novavit SA/NSA




Novavit SA/NSA

A lot of Rados in the late 1960s, 1970s came on NSA bracelets with Rado-signed
clasps. Here´s some more info about the company who made them:

The Novavit SA(NSA) was sited in Carouge, Kanton/federal state Genf/Geneve, Switzerland and was liquidated in 1999.
It had been founded in 1947, the business was to produce bracelets for the watch industry with almost blanked parts and also blanked parts for the whole fine mechanic. It seems to have been the family enterprise of a family called Nobs. The company logo is a triangle inner a circle.

NSA became world famous for their very comfortable high quality watch bracelets, especially for the so called 7-row. This was applied for patent in 1966 and patented in 1967. Probably they also had a patent for their clasps - both, the short and the long (folded) type have a spring mechanic which makes it automatically a bit longer if there´s enough pressure, e.g. in the summerheat, when the wrist swells a bit.

I´ve seen 7-rows and 3-rows with signed clasps of a lot of watch companies in Switzerland as Tag Heuer, Jaeger LeCoultre, Rado, Felca/Titoni, Zodiac, Technos, Roamer, Louis Rossel, ... .
They also had been available in the aftermarket with NSA-signed clasps.
7-rows had been also produced in USA (Kreisler, under license) and Italy (I don´t know if licensed or for NSA).
You can find NSAs in a lot of variations in material (SS, GP, titanium, "bicolour", synthetic material, PVD-coated) and surface design.

The company still registered a few patents in the 1980s but finished work in 1995 (finally liquidated 1999). They surely couldn´t compete with production in Fareast and/or missed producing there - or whatever led to the decision to give up.
Meanwhile you find 7-rows from Fareast in the aftermarket in "NSA-style".

Sources: Swiss Commercial RegistrationPatent "7-row" and others

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